In Taylor Swift fashion, "Reputation", her newest album, hit the ground running. And by running I mean got folks running they mouths!! First video released was, "Look What You Made Me Do", which has so many hidden and obvious references that watching it just once will never work!! Curiosity will legit kill you. Like, I don't have statistics or anything, but I really think one could die from needing these answers. There are Kardashian, West, Perry, and Hiddleston nods that are not so subtle. Then there are a few more "hidden" or ya gotta be paying attention easter eggs like her former ghost writer name, "Nils Sjoberg", on one of the headstones at the beginning of the vid. Taylor's ex, Calvin Harris was a bit miffed when it leaked that Swift was the lyrical architect of "This is What You Came For", a Summer hit for Harris and Rhianna. Until the leak Swift had not acknowledged any involvement with the single. The dress at the beginning of the vid is just like one she wears in the last video released from, "1989". She is wearing it in the grave yard scene which all goes with the, "old Taylor can't come to the phone right now", lyrics. With each vid, so far, there seems to be a glimpse to the one that is coming next. Joseph Khan, the director for all three video's seems to have had no budget. I feel like every perk was used in the making of these vids and I ain't mad about it.
In "Look What You Made Me Do", a small hint towards what to expect in "Ready for It" can be found in several spots. One of which is the box of seemingly dead tay-bots, her army of model friends, the box they are in can be seen again, but in a singular form when one Tay meets up with another in "Ready For It". Through out this vid you see Japanese writing as apart of the graffiti, coincidentally one of the locations for "End Game", the third video releases thus far, is Tokyo.
"Look What You Made Me Do"
"Are You Ready for It"
Look Closely and You will See the Same Broken Windows in the Background. These can also be seen in the bird cage scene of "Look What You Made Me Do".
"End Game"
The last scenes of the "....Made Me..", vid shows Taylor spray painting, aka graffiti-ing a plane, similar graffiti can be seen in "Ready for It" and it is lyrics from "I Did Something Bad", a track that hasn't got a video yet, but makes me wonder if it will be number 4?! It would transition into this mix perfectly and is actually one of my faves from the album so, I'd love to see it as the fourth installment of this thing. Anyway, The graffiti reads, "They're Burning All the Witches", which is apart of one of the chorus lines in "...,Something Bad"
"Ready for It", only adds more questions to everyone's lists. Are the numbers symbolic of her and her man's age? Is she speaking of her new actor bf in those first lyrics? Is she talking about Calvin Harris when referencing old loves? What exactly is she saying with the two Taylors? What is with ALL THE HOODIES IN ALL THE VIDEOS??!! I HAVE SO MANY QUESTIONS??!?!?! Like, Tay, let's have a sit down and talk these things out.
As of Friday at Midnight, Ms. "Reputation" if you're nasty, released the third official video from "Reputation", "End Game". Featuring Future and Ed Sheeran there are once again, so many symbols, suggestions, and QUESTIONS!!! This is another track that I am stoked to see hit airwaves and video countdowns.
Let's talk fashion, that A on your shirt while Ed spits some rhyme did not go un noticed Tay. Is that a nod to Sheeran's track, "A Team" or to the line in your song, " I wanna be your A team", or both. I'm going with both, just so you know where I'm at with it. In both "....Made Me..." and "End Game", Taylor wears bedazzled cat sweaters that are part shirt part dress. There is also not a lack of sequin love in either vid. All three video's highlight looks that can be found in the promo material and combo album packages that were released with "Reputation". Again, so many small easter eggs that it is difficult to catch them all. One throw back to her lucky number, 13, can be found on the plates of the car that Future is driving.
Let's talk fashion, that A on your shirt while Ed spits some rhyme did not go un noticed Tay. Is that a nod to Sheeran's track, "A Team" or to the line in your song, " I wanna be your A team", or both. I'm going with both, just so you know where I'm at with it. In both "....Made Me..." and "End Game", Taylor wears bedazzled cat sweaters that are part shirt part dress. There is also not a lack of sequin love in either vid. All three video's highlight looks that can be found in the promo material and combo album packages that were released with "Reputation". Again, so many small easter eggs that it is difficult to catch them all. One throw back to her lucky number, 13, can be found on the plates of the car that Future is driving.
"End Game"
"End Game"
Also, in all three video's Taylor has her girl gangs/back up dancers. All vids have a dark theme to them with spots of neon throughout. SO MANY EASTER EGGS!!!!!!!!! I will never cover it all, but I can share the videos so that you can hunt!!
"End Game"
"End Game"
Expect more from me on "I Did Something Bad" if it is released as a vid!! They are just too good not to dissect. I think it is not only one of Tay's outlets of creativity and expression, but a gift to her fans. A way of saying I know you are watching and I want to acknowledge that. Enjoy this weeks New Music Monday, the Taylor Swift Joseph Kahn Video Trifecta. Check back later for more #NMM!!